Checking the measurements
One of the best ways to check the height measurement of any model is to notice if she is wearing heels or flats. This helps to judge the length of skirts, trousers, and dresses. Online fashion platforms such as Farfetch have Fit Predictors to help you gauge your fit compared to a similar designer that fits you, and you can also get information on the height of the model. A skirt that sits above the knee for a model who is 6ft could sit around your ankles if you are smaller. Cropped trousers that look calf-length on a model, might end up full-length on you if you are petite in size.
Watching a video
If there is a video of a model wearing the item that you want to buy – watch it. The video can give you a really good idea of not only the quality of the fabric but the weight of the fabric as she walks around. Asos have catwalk videos of almost everything on their site.
What’s my size?
If you are shopping on sites like Asos you can use their How to Measure function, and this will help you to choose the correct size for you. Zara have “What’s my size?” function and you can enter your height and weight, and select your preference for clothes that are tighter or looser. This will then tell you what size garment that people of similar dimensions buy – but also the percentage of sales that were successfully kept by them, and not returned.
It can be hard to keep up with the latest fashion trends or the next forward-fashion item, and classics are a good option if you are sale shopping. Consider classic tailored jackets, shirts, and trousers that won’t date easily. Although some non-classic offers that are on sale might be hard to pass up, there is often a reason why they are on sale, and it’s possible that a particular trend might not actually be that hot by the time the next fashion season starts.
Judge a garment by it’s laundry label
It is always a good idea to check washing instructions, if there are any, on the site. Buying something that’s discounted or a bargain could cost you throughout the year if the item is dry clean only.
How high should you go?
If you are buying heels, consider measuring the height of shoes that you already own, and that you can comfortably wear. Don’t be tempted to buy anything bigger even if they look like the perfect party shoe. There might be a good reason that they are on sale, and that’s because they will be completely useless to walk in when you get them.
It’s a good idea to check the dimensions of accessories before you buy them, and most sites will supply product measurements to check the dimensions of your make up bag or whatever else it is you want to buy. Items like bags can be much smaller in reality than they look online, and the depth is really important if you want to know how much room you will have for your purse, keys, and phone. Shoulder bags and crossbody bags can look big online but in reality are a lot smaller than they look.
Buying in bulk
The majority of sites offer free returns so that’s something to take advantage of when you are considering buying online, and rather than making lots of little purchases, think about buying once and in bulk. This is a good idea if you are sales shopping, and try doing this early so you don’t have to worry about items selling out. You can also try on items in various sizes and send back the items that don’t fit you the way you want them to. Always be sure to check the sites returns policy before you fill up your shopping cart.
Options for deliveries and returns
There are some options to help take the hassle out of returning items, and sites like Doodle can help make this process a little less painful. Their returns service is quick – you just drop your package in, and then you get an email from them with your tracking receipt. Some of their partners are Asos, Amazon, Missguided, and Farfetch. You can Google to find out where your nearest branch is to drop your package in. Asos offer a fantastic delivery and returns service and offer Premier Delivery (in the UK) for only £9.95 a year for unlimited next-day or nominated-day delivery with no minimum order value for a whole year.